All About It

The Founder

Since 1960s, Amlah Samdin, a mother of five children has been serving sambal as regular family delicacy to her family and relatives. It is also a tradition in her family, to pack the sambal whenever someone has to travel away from home. It's a symbol of  love of a mother.

Only recently the sambal hits the market after Fahmi, Amlah's first son formed a company producing the sambal commercially which now serving you and thousand others, tasting the same, original recipe right from Amlah's kitchen.

Carrying the brand Sambal King , the sambal  today is produced in a hygienic facility incorporating high food safety features to meet strict food manufacturing standard of today's.

Honorary Advisor & Chief Cook.
Name        : Ms Amlah Samdin,
Experience: Specialty Cuisine Cook for wedding reception. Sambal making expert, of all varieties. 

Operation Manager
Name           : Dr H Fahmi
Qualification  : MD, WHMIS
Experience   : Private practice, Family Physician. Community Outreach activist both locally and abroad. Literacy Support Group, Ontario Canada. Tutor for Child Development Program in a local center and Medical Program Director for a local foundation for the orphans.

Why They Love Sambal King

When it comes to sambal, its fans know well how to enjoy it to the fullest.
Sambal King is best tasted with hot and piping rice, toasts, fried-rice or noodles, boiled potatoes or sweet potatoes, satay and the list goes on.
Sambal King has further advantages in term of money-saving; it stays well longer at room temperature-and only requires reheat every 3-4 days.

College & University Students

Students like Sambal King. As time and money are their main constraints, Sambal King is just convenient and worth the penny. No more frustration from closed cafeteria at late night, and save the hassle of travelling out of campus just to dine or buy take-away especially on busy days. Sambal King is great to eat with just anything. Even combining Sambal King with plain bread will give you a whole new satisfaction. And remember, Sambal King stays good at room temperature for days, so you can forget the fridge.

The Busy Working Wife


Sambal King will bring smiles to our ladies, as they commute daily from work, knowing that at least there is something ready to serve for their family or themselves, without even having to change from their office attire. Everyone just loves Sambal King, which tastes perfectly with hot rice, noodles, porridge or any local dishes. Save the precious time for yourself or family.

 

The Making of a King

From A to Z the preparation and selection of ingredients are carefully made. Only the highest grade of raw ingredients are used. 


The production is monitored with food safety and customers' satisfaction in mind.

Sambal King is produced using only  

• filtered water, 

• non-coated steel & aluminum cooking utensils,

• premium plant/ vegetable-base cooking oil and 

• hand-picked raw materials 

To make the Sambal King even better and safer, it has NO preservatives or food additive too. Even the chili paste is made in-house. 


** Sambal King adheres food standard of halal food.